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“Become a monster!” Really?

This slogan was one of the many eye-catching impressions at this year’s FIBO (the international trade show for fitness and health in Cologne, Germany).

seen at FIBO 2014

seen at FIBO 2014

If any of you has the ambition to become a monster, you could contact this company. They seem to offer help in this particular endeavor.
I wonder if this call to action generates the desired behavior of their target audience. It won’t make me a customer of theirs, but at least made me spread the word for them. Does that make it a good idea?


About irinapashina

Marketing professional, blogger, group fitness instructor, reader, theater-goer


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