This slogan was one of the many eye-catching impressions at this year’s FIBO (the international trade show for fitness and health in Cologne, Germany).
If any of you has the ambition to become a monster, you could contact this company. They seem to offer help in this particular endeavor.
I wonder if this call to action generates the desired behavior of their target audience. It won’t make me a customer of theirs, but at least made me spread the word for them. Does that make it a good idea?