I recently moderated a series of enablement sessions for fellow marketers around a topic that I love. A participant in one of the sessions introduced himself with the following sentence: “I’m (name) and I’m passional about doing cool stuff that matters.” It was the most simple, unspecific, yet impactful introduction on that day and it stayed with me in the following weeks. Don’t we all want to do cool things that matter? However, we often feel that the things we do don’t matter (enough) or we don’t consider them cool. Maybe they deserve to be re-evaluated. And we deserve a second look to define what really matters to us. Wouldn’t that help us find more meaning and a higher sense of accomplishment? I don’t know. But it’s probably worth trying. After all, being someone who does cool stuff that matters sounds really cool.