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irinapashina

Marketing professional, blogger, group fitness instructor, reader, theater-goer
irinapashina has written 115 posts for impressions

It Looks So Easy

Finding purpose. Showing presence. Making progress. When done well, they all look easy. Sometimes so easy that people attribute them only to talent or pure luck. What very few see are the hours, days or years of preparation, the persistence and constant search for meaning and improvement, and the courage to take a leap. It sounds like hard work, doesn’t it? But work that can make a difference.

via Wikimedia Commons

via Wikimedia Commons

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If You Don’t Communicate, You Don’t….

…exist. This statement struck me when I heard it on a conference call this week. It’s so simple and powerful that it stayed with me since then. I keep on coming back to it in various situations and the more I think about it, the more I’m amazed by its universal relevance.

Communication is what makes us human. It’s not only the sheer existence of some sort of communication that matters. It’s the what (content), the how (way), the when (timing) of our messages that shape human connections. Every piece of communication has the potential to bring us closer to a desired state through building trust, forming perceptions or changing opinions. Or to allow us to avoid misunderstandings or resolve conflicts.

Author: Oliver Tacke; CC BY 2.0 license

Author: Oliver Tacke; CC BY 2.0 license


The questions we ask, the answer we give, the time and effort we put into creating our communication – they all influence the outcome of what we do and how we are perceived more than we sometimes imagine. Overthinking each and every word or sentence we say is not the way to go, but we shouldn’t underestimate their importance either. Everyhing we communicate is part of a puzzle, of our life puzzle. You choose how your puzzle will look like. Choose wisely.

Doing Cool Stuff That Matters

I recently moderated a series of enablement sessions for fellow marketers around a topic that I love. A participant in one of the sessions introduced himself with the following sentence: “I’m (name) and I’m passional about doing cool stuff that matters.” It was the most simple, unspecific, yet impactful introduction on that day and it stayed with me in the following weeks. Don’t we all want to do cool things that matter? However, we often feel that the things we do don’t matter (enough) or we don’t consider them cool. Maybe they deserve to be re-evaluated. And we deserve a second look to define what really matters to us. Wouldn’t that help us find more meaning and a higher sense of accomplishment? I don’t know. But it’s probably worth trying. After all, being someone who does cool stuff that matters sounds really cool.

Author: Nita; CC BY-SA 2.0 license

Author: Nita; CC BY-SA 2.0 license

The Only Option

“Paths are made by walking.”
Franz Kafka

Sometimes the only option you’re left with is to grit your teeth and persevere. To focus on preparing the next small step even if you don’t know how, when or with whom you can take it. Would we call that resilience, determination, patience? Does it matter how we name it?

Today I wish things would be easier. While I’m wishing that, I grit my teeth, remember the why, and look for the next stepping stone.

Stuck in a Self-made Story

It’s cozy to be in the cocoon of a self-made narrative that leaves little room for change or interpretation, isn’t it? Sometimes it does help to be shielded from reality for a short period of time. And it’s so tempting to stay there, stuck in a state of perpetual pseudo happiness or constant self-pity. The inherent vice of staying in this condition longer, though, is that it robs you of the chance to find out and do what matters to you and the rest of the world. Imagine what a tremendous lost opportunity that would be. Maybe this will help you take a small step – a word or a simple gesture – in shaping your true story. Or maybe it will be the stranger or friend you’ll see when you dare to peek out of your cocoon. It will be worth it.

Author: Shawn from Airdrie, Canada; via Wikimedia Commons

Author: Shawn from Airdrie, Canada; via Wikimedia Commons

“It is dull in this world, gentlemen”

“It is dull in this world, gentlemen.”

Nikolai Vasilievich Gogol, “The Tale of How Ivan Ivanovich Quarreled with Ivan Nikiforovich”

Today I agree with Gogol’s remark. What a compelling way to end “The Tale of How Ivan Ivanovich Quarreled with Ivan Nikiforovich” that I just finished re-reading!

via Wikimedia Commons

via Wikimedia Commons


Gogol’s peculiar, often detestable characters and his vivid, witty language takes you on a captivating journey. A journey that leaves little room for other thoughts. It makes you smile and frown. It’s absurd at times (just like life can be), but no matter how bizarre it seems, it does remain real, and everything falls into place at the end. When you finish reading, you know that every word and every punctuation mark played a certain role in the narrative. And despite the dullness you wish for more. More meaning, more experience, more of this bizarre life story. I’ll end a dull day with that wish for more, mesmerized again by the power of good literature. Experiencing it is one of the best things this world has to offer. We should do it more often.

What’s Next?

Intense experiences – positive or negative – can make you see your situation, priorities, and seeming contentment differently. It’s like seeing clearly after cleaning a steamed up window. That’s when a simple question materializes: “what’s next?“. Thinking and doing something about it can be tedious and exhausting. Looking back usually doesn’t help – what used to make us happy (a relationship of any kind, a job or personal interests) might not be the same anymore, and sometimes it becomes obvious that holding on to it longer is detrimental to everyone involved. Looking ahead is challenging. It’s tiring to seek change, persevere, and work on new ways to fulfill your potential, be happy and make others happy. Especially if you have done it quite a few times. But it’s the only possible way to move on staying true to your purpose as a human being.

It can be hard to imagine what could come next. So hard that you feel stuck and miserable. And yet, the sparkle will be there or has even been there already in the form of a kind gesture, inspiring conversation or someone, known or unknown, who is just one word away. I admit that I hesitate to utter the word today even though I know I probably should. What if I say the wrong thing or say it at the wrong time? Would that matter? I still don’t know what my next opportunity to be happy and spread happiness will be, but I started building a bridge to it. Do you know what it will be for you?

Handshakes, Smiles, and a Reminder

Handshaking in Ghana is special. So are the smiles you receive at every turn. I had a lot of both during my short stay in Accra. 72 spectacular hours filled with so many, so diverse, so moving experiences felt like a month or a year of happiness. A walk to a beach that uncovered hundreds of human stories and ended up being different than expected. Remarks and conversations that seemed random, and were at the same time heart-warming and relevant. Sharing time and experiences with an open heart has rarely felt so easy and gratifying.

Accra, thank you for a lesson in humanness and a reminder to cherish the moment. Now let me try to spread it as much as I can.

By Livinba (own work); CC BY-SA 3.0

By Livinba (own work); CC BY-SA 3.0

Moments of Doubt

Moments of doubt can be loyal and frequent companions. They remind us of past setbacks or simply warn us that something can go wrong. The latter is quite useful, so I learned to treat them with respect and they usually serve me well. But not when they try to meddle in interpersonal matters without any justification and cling to me all day. Good night, my loyal doubts! I hope you’ll betray me tomorrow.

Author: Richardw

Author: Richardw

A Circle of Distractions

A pleasant greeting. An unexpected conversation. A group fitness class or a business meeting.
Each of these can serve as a good distraction when the only thing you want at a certain moment is a response, or, more precisely, the response you wish for. You recollect the last communication that took place and questions start crossing your mind at lightning speed. Why? What if? How? When? Who else?

Author: Everaldo Coelho; GNU LGP license

Author: Everaldo Coelho; GNU LGPL


If getting a response takes a little longer, you try harder to focus on the distractions. Another greeting. The next meeting. A second fitness class. The questions become even more annoying, but after some time their power starts to wane. Suddenly, what felt as a distraction before regains its rightful role and gets the deserved attention. The non-existent response is almost forgotten. And then, a week later or in the following year, when the response comes, it simply doesn’t matter… It has become a distraction.

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